FCB Inferno

London http://www.fcbinferno.com/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Influencer marketing
  • Social

About

FCB Inferno is one of the world’s leading creative agencies and works with a diverse mix of both local and global clients.

We create ideas that drive business today and build brands of tomorrow. Ideas that endure and are Never Finished. At FCB, we believe the best part of a brand’s story is never finished. The part that always asks what we can do better. Always moving forward. Always looking back. Always a work in progress.

The work we do is both highly commercial and purpose-driven for some of the world’s most iconic brands, including the creation of the acclaimed ‘This Girl Can’ campaign for Sport England. FCB Inferno believes in a real commitment to diversity and inclusion and truly champions this both in way we work with our people and how we work with our clients. We have been awarded the inaugural One Show Fusion Pencil for diversity and inclusion, and the Good Report’s #1 campaign and network in this year alone.

Our creativity and effectiveness have been recognised at numerous global award shows for solving client’s business problems in innovative ways. This includes multiple Grands Prix at Cannes, D&AD White and Yellow pencils and even a BAFTA nomination. We are part of the FCB Network with over 8000 employees across 80 countries. FCB was named Global Agency Network of the Year by Adweek 2020 and Network of The Year at the Cannes International Festival of Creativity in 2021.



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Case Studies

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Case Study

mike's hard seltzer: Refreshingly Obvious

By FCB Inferno

We helped introduce the low-awareness audience of UK drinkers to the hard seltzer category and achieved cut-through in a crowded market by developing a personality for mike’s that ensured it was the obvious drink of choice for summer.

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Case Study

Virgin, LinkedIn & Made By Dyslexia: Dyslexic Thinking

By FCB Inferno

The campaign got ‘Dyslexic Thinking’ added as a skill on LinkedIn, the world’s largest professional network, offering its 810+ million members globally the option to add ‘Dyslexic Thinking’ to their profile.

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Case Study

Sport England: This Girl Can

By FCB Inferno

We are celebrating our 5th birthday! It has been five years since the launch of This Girl Can, which not only encouraged millions of women to get active, but also fundamentally influenced how women are marketed to.

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Case Study

Sport England & The Richmond Charities

By FCB Inferno

The We Are Undefeatable campaign launched to support the one in four (15 million) people in England who live with one or more long-term health conditions, such as diabetes, cancer, arthritis and Parkinson’s, and encourage them to get active.

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Case Study

Andrex: Clean is a Feeling

By FCB Inferno

“Clean is a Feeling” is a significant change in direction for the UK’s leading toilet roll brand. At its heart, “Clean is a Feeling” focuses on the confidence that only Andrex can give you when you feel clean and at your best.

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Case Study

Pura: Brand Launch

By FCB Inferno

We helped to launch, Pura, the new, family-run start-up brand aiming to shake-up baby care by making eco-friendly parenting easy and affordable. The campaign launched with a film using babies as the powerful messengers to hit home the serious problems caused by regular wipes.

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Case Study

Battersea: Rescue is my Favourite Breed

By FCB Inferno

Our new campaign for Battersea is designed to get people to look at rescue animals differently. Despite the fact that 1 in 4 cats and dogs are rescues, there’s a misconception that they are somehow damaged or broken.

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Case Study

Barnardo's: Believe in Me

By FCB Inferno

‘Crow’ is the latest ad in Barnardo’s Believe in Me campaign. It shows a young schoolboy talking about how he ‘feels different’, since recently losing his mother to an unexplained illness.

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Case Study

BMW: PHEV: Sometimes electric. Always BMW.

By FCB Inferno

A PHEV is every inch a BMW, so they look, feel and drive exactly as you would expect them to. In other words, the car is ‘Sometimes electric. Always BMW.’

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Case Study

Premier League: No Room for Racism. Anywhere.

By FCB Inferno

The Premier League is making it clear there is No Room For Racism as they continue to work with the clubs, fans, the FA, EFL, PFA, Kick It Out and the police to tackle discrimination across all areas of football.

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Case Study

The Big Issue: Pay it Forward

By FCB Inferno

In this award winning campaign we have turned The Big Issue into the world’s first resellable magazine, meaning each magazine can be sold-on each time after its been read, doing good wherever it goes.

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Case Study

Huawei: StorySign

By FCB Inferno

We created StorySign, a free app that uses the power of AI to translate selected children’s books into sign language, delivered by Star, our friendly signing avatar.

  • Archived Case Studies