FCB Inferno

London http://www.fcbinferno.com/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Influencer marketing
  • Social

About

FCB Inferno is one of the world’s leading creative agencies and works with a diverse mix of both local and global clients.

We create ideas that drive business today and build brands of tomorrow. Ideas that endure and are Never Finished. At FCB, we believe the best part of a brand’s story is never finished. The part that always asks what we can do better. Always moving forward. Always looking back. Always a work in progress.

The work we do is both highly commercial and purpose-driven for some of the world’s most iconic brands, including the creation of the acclaimed ‘This Girl Can’ campaign for Sport England. FCB Inferno believes in a real commitment to diversity and inclusion and truly champions this both in way we work with our people and how we work with our clients. We have been awarded the inaugural One Show Fusion Pencil for diversity and inclusion, and the Good Report’s #1 campaign and network in this year alone.

Our creativity and effectiveness have been recognised at numerous global award shows for solving client’s business problems in innovative ways. This includes multiple Grands Prix at Cannes, D&AD White and Yellow pencils and even a BAFTA nomination. We are part of the FCB Network with over 8000 employees across 80 countries. FCB was named Global Agency Network of the Year by Adweek 2020 and Network of The Year at the Cannes International Festival of Creativity in 2021.



Connect


People


Clients

Insights

Ownership
Group owned
Established
FCB network established 1873, FCB Inferno formed 2014
Number of Staff
101-150
Turnover
Not Disclosed

Ethos

FCB Inferno is one of the world’s leading creative agencies and works with a diverse mix of both local and global clients.

We create ideas that drive business today and build brands of tomorrow. Ideas that endure and are Never Finished. At FCB, we believe the best part of a brand’s story is never finished. The part that always asks what we can do better. Always moving forward. Always looking back. Always a work in progress.

The work we do is both highly commercial and purpose-driven for some of the world’s most iconic brands, including the creation of the acclaimed ‘This Girl Can’ campaign for Sport England. FCB Inferno believes in a real commitment to diversity and inclusion and truly champions this both in way we work with our people and how we work with our clients. We have been awarded the inaugural One Show Fusion Pencil for diversity and inclusion, and the Good Report’s #1 campaign and network in this year alone.

Our creativity and effectiveness have been recognised at numerous global award shows for solving client’s business problems in innovative ways. This includes multiple Grands Prix at Cannes, D&AD White and Yellow pencils and even a BAFTA nomination. We are part of the FCB Network with over 8000 employees across 80 countries. FCB was named Global Agency Network of the Year by Adweek 2020 and Network of The Year at the Cannes International Festival of Creativity in 2021.


Culture

FCB INFERNO has a reputation of being an agency which creates work that is a force for good.

We are a group of people from a wide range of backgrounds that believe that our differences are one of our greatest strengths in helping make our work, our clients’ brands and our agency better. That’s why we have gender parity in our leadership, we’ve made unconscious bias training mandatory, and FCB Belong, our DE&I committee, sits at the heart of everything we do.

We've encouraged women all over the country to exercise for the mental as well as physical benefits with “This Girl Can”, helped open the world of financial inclusion for displaced people with “Pay it Forward”, and we helped deaf children read – and families connect - through new AI technology with “StorySign.”.

That kind of impact made us one of the few UK agencies to have appeared in the top three of The Good Report in 2020 celebrating advertising for good for the last four consecutive years, and this years #1 campaign. We have been awarded the inaugural One Show Fusion Pencil for diversity and inclusion, and the inaugural Cannes Glass Lion for Change.


Ambition

At FCB Inferno, we consistently ask ourselves what we can do better, for our clients and for each other.

Our mantra is Never Finished.

We are always asking new questions and seeking new solutions — exploring what’s next, what’s waiting to be discovered. We believe we’re always a work in progress.

As an agency, we are for the people who consistently push themselves and their clients to do better. While accolades are great, we recognize that there’s always more work to be done. That is the mindset that keeps us moving forward together.

Diversity

Based on terminology used in the IPA diversity survey 2016


Gender

Male

Female

40%

Executive Management

40%
Male
60%
Female
33%

Heads of Departments

33%
Male
66%
Female
42%

All Employees

42%
Male
58%
Female

Ethnicity

White

BAME

90%

Executive Management

90%
White
10%
BAME
86%

Heads of Departments

86%
White
14%
BAME
80%

All Employees

80%
White
20%
BAME

Awards

Silver Lion - RAISING PROFILES - THE BIG ISSUE & LINKEDIN - Creative Strategy – Collaboration

Cannes Lions


The Big Issue: Raising Profiles Silver: Category: Innovation & Transformation / Innovation in Lockdo

One Show Awards


The Big Issue: Raising Profiles: Category: Innovation & Transformation / Innovation in Lockdown

One Show Awards


The Big Issue: Raising Profiles: Digital & Online / E-commerce

One Show Awards


The Big Issue: Raising Profiles: Impact/Initiatives/Nonprofits

D&AD Awards


The Big Issue: Raising Profiles: Digital & Social

D&AD Awards


The Big Issue: Raising Profiles: E-Commerce, Use of Social Networks

D&AD Awards


This Girl Can: Fusion Pencil award for Diversity, Equity & Inclusion

One Show Awards


Silver Lion - RAISING PROFILES - THE BIG ISSUE & LINKEDIN - Social & Influencer – Audience Targeting

Cannes Lions


Gold Lion - RAISING PROFILES - THE BIG ISSUE & LINKEDIN - Media – Use of Social Platforms

Cannes Lions


Grand Prix - RAISING PROFILES - THE BIG ISSUE & LINKEDIN - Creative eCommerce – Market Disruption

Cannes Lions


Bronze Lion - RAISING PROFILES - THE BIG ISSUE & LINKEDIN - Creative eCommerce – Not-for-profit/Char

Cannes Lions


Gold Lion - RAISING PROFILES - THE BIG ISSUE & LINKEDIN - Creative eCommerce – Social Commerce

Cannes Lions


The Big Issue: Raising Profiles: Category: Goals for Sustainable Development

One Show Awards