OUR CREATIVE PHILOSOPHY; THE WORLD NEEDS MORE INTERESTING.
We all need a purpose. Ours is to create interesting ideas for brands - ideas that audiences will find relevant and engage with in deeper, more meaningful ways.
Only interesting ideas make a difference. The rest are ignored, scrolled past, talked over and dismissed. Interesting demands attention, provokes debate, gets shared and invites participation. Interesting ideas drive behaviour change; they get women exercising, inspire people to test drive electric cars, take the homeless off the streets and stop kids carrying knives.
By FCB Inferno
Using WebAR, the BMW Virtual Viewer enables customers to explore the BMW PHEV range via an immersive, personalised, completely mobile experience.
By FCB Inferno
The iX3 is the first all-electric SAV from BMW, and in order to generate excitement of the UK specific Premier Edition Model, we were bought onboard to create a campaign that brought to life the energy and excitement of pure electricity, as well as the car's outdoor nature.
By FCB Inferno
To champion the unparalleled colour performance of the new OnePlus 9 Series, co-developed with Hasselblad, we created the 'True Colour Scanner'. An innovative tool powered by Google Vision AI that analyses users’ Instagram profiles to reveal their frequently used colours.
By FCB Inferno
Mike’s Hard Seltzer is a new type of alcoholic drink allowing you to have all the fun without any compromise on taste, calories or refreshment. Today sees the launch of the ‘Naturally Good’ range featuring crowd favourite ingredients like charcoal, flaxseed and ginseng.
By FCB Inferno
Our latest campaign for The Big Issue introduces a partnership with LinkedIn, the world’s largest professional network, to support nine of the magazine’s vendors who have lost their livelihoods and their sense of community as a result of the Covid-19 pandemic.
By FCB Inferno
Big Issue vendors rely on street traffic to sell their magazines and earn a wage. This Christmas, vendors were at risk of being forgotten. We needed to remind people that they were still there. And that they still needed help.
By FCB Inferno
The 4th phase of This Girl Can brings to life the ‘fear of judgement’ around topics and groups that require wider society to change if all women are to be given the opportunity to get active.
By FCB Inferno
Our latest brand campaign for Valspar uses colours, and their thought-provoking Valspar colour names, to express how people feel about a range of divisive subjects.
By FCB Inferno
Our new campaign for Battersea is designed to get people to look at rescue animals differently. So we decided to elevate the category by elevating rescue animals to their own breed.
By FCB Inferno
Computer-generated hyenas symbolising the fear and anxiety felt by bullied children feature in a ground-breaking new Barnardo’s TV advert, highlighting the charity's mental health support services.
By FCB Inferno
We Are Undefeatable is a major new campaign to support people with long-term health conditions to be active. 15 leading charities have come together for the first time, with support from Sport England and the National Lottery, to launch the inspirational campaign.
By FCB Inferno
We created the world's first resalable magazine, to return the money from every resale back to the original seller and creator, while also helping vulnerable magazine sellers to earn more and counter the issues the homeless are facing in an increasingly cashless society.
By FCB Inferno
Many of the 32 million deaf children in the world struggle to read. We created StorySign to help change that. A free app that uses the power of Huawei AI to open the world of books to deaf children. Since launch, the app has garnered 128+ million film views, and counting.
By FCB Inferno
Our new film for UEFA is aimed at fathers of daughters across Europe.
By FCB Inferno
To show off the new BMW i8 Roadster we bring to life all the sophistication and punch of the model.
By FCB Inferno
Our pan-European campaign shows how the P20 can spark a new era of creativity.
By FCB Inferno
Why should the King beat the Queen in a pack of cards?
By FCB Inferno
Our new campaign educates young people on the serious consequences of carrying a knife.
By FCB Inferno
This film showcases the stunning Huawei Mate 10 Pro, and the functionality of the Smart writing set.
By FCB Inferno
Cones shows the car navigating a constantly changing indoor track formed by robotic cones.
By FCB Inferno
For the launch of the new range, we have created a campaign to connect with a younger audience.
By FCB Inferno
A love poem from the Ultimate Driving Machine - BMW - to the ultimate driving surface - tarmac.
By FCB Inferno
Our campaign shows how men are fighting back against ageing by taking on new fitness challenges.
By FCB Inferno
We wanted to motivate people to update their walls as soon as their tastes change.
By FCB Inferno
Our latest campaign for NCTL is designed to build potential teachers' confidence.
By FCB Inferno
Our new global campaign for Grant’s Whisky sets out to reassert the quality of the brand.
By FCB Inferno
To dramatise the qualities of the new BMW 4 Series we created a suite of 4 second films.
By FCB Inferno
Together #WePlayStrong, is designed to transform the image of women’s football across Europe.
By FCB Inferno
Breaking the intergenerational cycle of illiteracy by empowering adults learning to read.
By FCB Inferno
Introducing the next phase of our hugely successful This Girl Can campaign.
By FCB Inferno
In Rwanda, girls are denied many opportunities. Ni Nyampinga is a girl-led unstoppable movement working to enable girls to choose their own path.
By FCB Inferno
Two years after the launch of This Girl Can, the next chapter aims to get even more women active.
By FCB Inferno
Sky tasked us with a full 360 campaign to promote Black Friday offers to new and existing customers.
By FCB Inferno
Our series of short films deep dive into the children’s stories with beautifully raw performances.
By FCB Inferno
npower celebrates the Super Powers of UK families whilst helpfully giving them a few more.
By FCB Inferno
Holland & Barrett launches a multi-channel campaign to improve the health of sleep deprived Brits.
By FCB Inferno
The next phase of our integrated teacher recruitment campaign, 'Your Future Their Future'.
By FCB Inferno
Our first global campaign for BMW to promote BMW xDRIVE technology.
By FCB Inferno
'Believe in Me' celebrates the resilience of children, portraying them as heroes not victims.
By FCB Inferno
To celebrate BMW’s centenary year, we took a magical step back time to the halcyon days of motor racing.
By FCB Inferno
We help Oreo launch their new Strawberry Cheesecake and Mint flavours in this new TV spot.
By FCB Inferno
Our campaign tells the story of BMW's innovative technology, in its own innovative way.
By FCB Inferno
Get In Go Far is designed to inspire young people to consider apprenticeships as a credible career.
By FCB Inferno
A campaign aimed at placing illiteracy at the top of social agendas, not least the United Nation's.
By FCB Inferno
As part of a wider launch, we partnered with Shazam to create an art installation at Kings Cross.
By FCB Inferno
Training the homeless as baristas to sell coffee around London.
By FCB Inferno
Our latest campaign addresses the biggest barrier to a career in teaching - concern about salary.
By FCB Inferno
Building on the success of our global #IOU campaign, this spot captures the personality of a new wave of youthful, dynamic and optimistic Africa.
By FCB Inferno
For the 3 Series 30th Birthday, we celebrated six generations of the model, with executions that capture the mood and aesthetic of each era.
By FCB Inferno
Getting your money ‘to-do list’ sorted is easier than you think with the Post Office, whenever, wherever you are.
By FCB Inferno
BMW have sponsored England Rugby since 2012, during the World Cup they will be supporting the team in its spiritual home - Twickenham.
By FCB Inferno
This vibrant film encourages people to approach colour as a means of self-expression and to not care if its fashionable or safe.
By FCB Inferno
Our campaign uses an instinctive metaphor to simply show BMW's fully variable 4 wheel drive system.
By FCB Inferno
We were tasked with encouraging more girls and women in England to participate in exercise regularly by changing attitudes and behaviour.
By FCB Inferno
We used the vision and bravery it took for early man to first mount a horse, as a cypher for BMW’s latest revolution in engineering - the i8.
By FCB Inferno
The flamboyant "Minister of Christmas" talks about the Post Office’s longer opening hours and money-saving deals in the lead up to Christmas.
By FCB Inferno
By utilising real life apprentices, we dispelled the myth that apprenticeships are a second-rate alternative to Uni & A-Level.
By FCB Inferno
Encourage those with leading degrees to teach by demonstrating the emotionally rewarding impact on society alongside the professional advantages.
By FCB Inferno
Whether your friends have saved your life or a seat in the bar, say #IOU by raising a glass to those that have got you where you are today
By FCB Inferno
FCB Inferno help Nivea to celebrate women's natural confidence with an all female cast that say Bring It On to whatever life throws at them.
By FCB Inferno
Rather than trailers, our TV & cinema ads deliver the narrative art and drama of whole, unedited scenes on the Sky First Episodes hub on YouTube
By FCB Inferno
We could have created another funny ad for MAS but we needed to cut through taboos around money and normalise the act of asking for advice.
By FCB Inferno
In a sea of confusion our brief was to elevate Sky above the noise. Our appraisal: to create brand a superiority campaign without being superior.
By FCB Inferno
Comedian Tony Law takes Hannah, a Fairtrade novice, on a journey from a London supermarket, to the coffee fields of South America.
By FCB Inferno
This campaign offers advice to help parents explain to their children that their bodies are private and to speak out if something worries them.
By FCB Inferno
If we do something about child cruelty today, we can stop it happening tomorrow. Prevention BEFORE cruelty. It’s as simple as that.
By FCB Inferno
Inferno was briefed to update the Dungeons brand & create a stir around the fact that the world famous London Dungeon was moving to the Southbank
By FCB Inferno
We went back to the root of what dining can do for us but we had the table tell the story.
By FCB Inferno
It’s time to switch to Nokia. After successfully launching the first generation Nokia with Windows Phone it’s now time to build momentum.
By FCB Inferno
The challenge was to create brand assets, which would allow St Stefanus to be discovered by true beer connoisseurs.
By FCB Inferno
The ‘All I want for Kissmas` promotion offered listeners the chance to win exactly what they wanted every hour in the run up to Christmas,
By FCB Inferno
This campaign celebrates the best ‘Nando’s Noises’ in a series of user generated radio and online ads.
By FCB Inferno
Our new Website for Bertolli. Built in-house, the new sight introduces Nonna Rose, a matriarchal Italian grandmother.
By FCB Inferno
Our new ad for Nokia Lumia, Nokia's first Windows phone.
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