Uniting 100 brands to fight illegal wildlife trade

Challenge

To create an arresting film on behalf of 100 of the most powerful brands in travel and tourism who have united to crush the illegal wildlife trade. This film was shown at the International Illegal Wildlife Trade Conference held in October 2018 and hosted by the UK Government.

The creative needed to engage an influential audience of politicians, campaigners & NGOs, while rallying other organisations and brands to join the campaign.


Solution

We utilised moving imagery, with a rousing soundtrack, high cinematic production values and animated captions to arouse interest, explain the problem and inspire the audience to take action.

Results

The film was widely regarded as the most effective content presented at the International Illegal Wildlife Conference 2018.

Our client has since been able to use the content to succinctly explain their action-plan and help attract more sponsors.


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Fin London

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