The Gym Group - Find your Fit

Geo-targeted recruitment through brand repositioning

The brief

To position The Gym Group across TV and social as the brand to help people overcome the barriers to starting (and continuing) a healthier lifestyle.

The BIG idea

By replacing uninspiring 'introductory videos' with more inclusive and motivating films, we helped people to get involved. We wanted people to know that no matter what you are trying to achieve or what shape or size you are, you could 'Find your Fit' with The Gym Group.

The response

"The team created some highly motivational content that still gives me goosebumps. I've partnered with FOTW in three different businesses and they just get better each time". Barney Harrison - Commercial & Marketing Director

Social outputs

"FOTW make the process effortless, collaborative and there's not an ego in sight."

Barney Harrison, Commercial & Marketing Director


The Gym Group - Find your Fit

Making small steps is how you move in the right direction for a healthier lifestyle. By replacing uninspiring ‘introductory videos’ with more inclusive and motivating films we helped people to feel inspired enough to buy a gym membership.

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