Dr. Martens

FreshBritain are responsible for the turnaround

David Suddens, CEO

Campaign Concepts

Dr. Martens. The Challenge

To re-define the Dr. Martens brand and premiunise the product proposition

Dr. Martens. The Solution

To re-define Dr. Martens as a gesture of defiance

Building a brand meaning around the role of the rebel & premiumising the iconic 1462 boot to create a positioning in global opinion leading distribution

Dr. Martens. The Result

The FreshBritain x Dr. Martens partnership resulted in:

Stussy Deluxe collaboration with Dr Martens

Raf Simons Colloboration with Dr Martens

Private Equity capital event to Permira

Dr Martens obtained global leading distribution in:

  • Dover Street Market (Global)

- Corsomo (Italy)

- Luisa via Roma (Global)

- Colette (Paris)

- Chapter (Tokyo)



Brand Bible


Retail Pop Up


Dr. Martens Collaborations


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FreshBritain

01386852919 lauren@freshbritain.com