Convergence Culture


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About this event

What does the convergence of entertainment culture look like and how can brands play authentically in these spaces? The established worlds of entertainment are off orbit and converging with increasing speed, drawn together by the all-powerful black hole that is Gen Z. FRUKT has been busy uncovering the potential shockwaves of this encroaching big bang and what new life it may spark for brands.


Garry Williams's photo

Garry Williams

Business Director UNIT9
Sallyann Houghton's photo

Sallyann Houghton

Epic Games BD Fashion Industry/ M&E Epic Games
Scott Cohen 's photo

Scott Cohen

Chief Innovation Officer Warner Music Group

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