THE CHALLENGE

To increase sales of Anusol in a world where piles are a deeply taboo subject – people don’t like to talk about or acknowledge them, let alone treat them.


THE INSIGHT

Many people don’t actually recognise the signs of piles, so tend to ignore them.


THE EXECUTION

We tackled the ambiguity head-on with a direct, educational approach about the signs of piles, but did so in a tongue-in-cheek way that was a welcome breath of fresh air in a category that never does anything differently.


THE RESULTS

We can't detail commercial results as they are sensitive. However, the campaign has delivered significant increases in sales in all key accounts.



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BUM'S THE WORD

Relaunch Anusol and position it as the UK's No. 1 treatment for piles by taking on the taboo of talking about them.

Feel free to get in touch

We'd love to chat

The Gate London

020 7927 3555 jamie.elliott@thegateworldwide.com