THE CHALLENGE

Encourage every eligible voter to participate in forthcoming elections.


THE INSIGHT

Thanks to Brexit, Trump and more awareness of the impact of politics and politicians than ever before, people don’t need to be reminded that it’s important to register to vote. What they need is the reassurance that it’s quick and easy, as the perception is that it is a time consuming faff. 


THE EXECUTION

'Got 5?' a fully integrated campaign that runs across OOH, VoD, radio, digital display and social media that positions registration as a simple task that slots into the everyday occasions when people have time to kill.

The creative was brought to life with “living photographs” set to a quirky and distinctive soundtrack, that capture mundane but relatable scenarios when you inevitably have five minutes to spare.



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The Gate London

020 7927 3555 jamie.elliott@thegateworldwide.com