New Marketing Truths from Behavioural Economics

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About this event

Behavioural economics is blowing up the old 'insights' about why we make the choices that we do. Framing, choice architecture, confirmation bias, nudges, the Pratfall Effect - all of these are part of the insights toolkit for modern marketers. Richard Wise hosts Rory Sutherland (Vice Chairman & ECD, Ogilvy UK), Richard Shotton (Deputy Head of Evidence, Manning Gottlieb, OMD) and Sasha Dzhuras-Dotta (formerly Marketing Director at Philips and iRobot) for a lively overview of the field.

Date and Time


Location

141 Communications
121-141 Westbourne Terrace
London
W2 6JR

Location

141 Communications
121-141 Westbourne Terrace
London
W2 6JR