We run a hardworking, retained press office for Just Eat to build brand love and fame, targeting mainstream consumers and media titles. With competition from the likes of Deliveroo and Uber Eats, we create quirky, calendar-based and news hijacking stories which raise a smile and drive an emotional connection with the brand.
We also support their sponsorship of the X Factor and the National Takeaway Awards. Reporting of results is done weekly, with a quarterly review meeting where we present an interactive dashboard which provides real time data as to how we are tracking against our KPIs as well as against competitors. This includes mentions and engagements, SOV and resonance.
BHAJI BAUBLES - Just Eat raised the stakes this Christmas with the first-ever line of Bhaji Baubles which are made with fresh ingredients, fried in a light batter, and coated in edible gold or silver. This festive takeaway treat put Just Eat in the Christmas conversation with coverage across national and regional titles.
MARRY MY CURRY - When we spotted one customer review so positive that they had professed to want to marry the chicken mango curry from Saffron Curry, we knew it was too good to miss. We staged a nationwide hunt for the mystery reviewer with a quirky picture story and offer to officiate the union with a lifetime’s free supply of the adored dish.
LOVE ISLAND LADY AND THE TRAMP - To mark the launch of Just Eat’s National Takeaway Awards, we polled the nation to discover over half of Brits would rather eat a takeaway than go to a Michelin star restaurant. We then secured the nation’s sweethearts, 2018 Love Island winners and takeaway lovers, Jack Fincham and Dani Dyer to recreate the iconic Lady and the Tramp scene to celebrate Brits’ love for takeaway. Cue blanket national coverage.
- 761 PIECES OF COVERAGE
- For 2018 during Q2
- 38% INCREASE
- Just Eat share of voice increased by 38% vs. competitors
- 94% KEY MESSAGE
- Average key message penetration with a 99% positive sentiment
Delivering Dishy Headlines for Just Eat
Just Eat wants fame and love, we deliver just that with a hardworking press office of proactive and reactive stories that sets Just Eat apart from its competitors.