Golin

Holborn

TWINKLE TWINKLE LITTLE HEART

To get a nation focused on last-minute Christmas shopping to consider the plight of child heart patients who miss the festive magic, Golin connected the Christmas lights of London’s famous shopping district, Seven Dials, to the heart monitor of a 2-year old heart patient, Billy.

The Christmas lights pulsed in time with his heartbeat in the last shopping week before Christmas, creating an emotive Christmas tale. The campaign sparked conversation and emotion, which sent the UK story around the globe. The results against our objectives speak for themselves; showing the power of a human story told well and changing the entire profile of Tiny Tickers heart charity.

Before Christmas 500K saw the spectacle in person, but the real success was in the creative, which sparked high-impact coverage and content and saw Tiny Tickers’ profile sky rocket.

RESULTS

438 MEDIA COVERAGE
Twinkle Twinkle Little Heart landed globally in 31 countries including high quality placements on primetime TV news, UK national print front pages and full page spreads in key country media. OTS of 173.9m
1M VIDEO VIEWS
Over 1M watched the video, without paid budget
DOUBLED
Tiny Tickers saw at 365% web traffic increase and Christmas campaign donations YOY, with fundraising coming from around the globe for the first time ever.
560%
Increase in positive emotions linked to Tiny Tickers in news and social coverage and 492% increase in positive sentiment YoY comparisons. 100% of coverage was positive with 95% complete message delivery.
WIN
Winning 10 prestigious awards so far in, including Campaigns for Good best use of creativity, Drum PR Award best use of technology, PRMoment best use of creativity and campaign of the year, and Creative Moment Earned Media Campaign of the Year.

The campaign blew our minds and has opened so many doors it’s unreal. We loved everything from the beautiful creative idea to the incredible results we’ve had. It’s brought us in front a new audience that had previously never engaged, while our supporters absolutely loved the campaign ”

Katie Lawson, Tiny Tickers Head of Fundraising and Communications

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Tiny Tickers - Twinkle Twinkle Little Heart

To get a nation focused on last-minute Christmas shopping to consider the plight of child heart patients who miss the festive magic, Golin connected the Christmas lights of London’s famous shopping district, Seven Dials, to the heart monitor of a 2-year old heart patient, Billy.

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We'd love to chat

Golin

02070670455 lweston@golin.com