Youtube - 100 Voices

Youtube wanted a campaign to celebrate the diverse and creative community using the platform. A campaign championing the artists, musicians, comedians, poets and painters - the people using Youtube to express themselves and the things they love. 


We photographed and interviewed a number of key contributors across Europe before defining a strong visual style to be used across digital and print ads. From newspaper wraps to double page spreads, we hit a number of UK and EU publications including the Financial Times, Economist, Evening Standard and Politico.

Alongside the ad campaign we created a bespoke book to hero 100 YouTube creators to be given out en masse to attendees of a prestigious event. 

The project travelled at lightening speed, from brief to multi-language delivery - it was all wrapped up in the space of 4 weeks.


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Youtube | 100 Voices

You Tube wanted to celebrate the diverse and creative community of creators in Europe and demonstrate the social and economic benefits of an open and responsible platform.

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