Youtube - 100 Voices
Youtube wanted a campaign to celebrate the diverse and creative community using the platform. A campaign championing the artists, musicians, comedians, poets and painters - the people using Youtube to express themselves and the things they love.
We photographed and interviewed a number of key contributors across Europe before defining a strong visual style to be used across digital and print ads. From newspaper wraps to double page spreads, we hit a number of UK and EU publications including the Financial Times, Economist, Evening Standard and Politico.
Alongside the ad campaign we created a bespoke book to hero 100 YouTube creators to be given out en masse to attendees of a prestigious event.
The project travelled at lightening speed, from brief to multi-language delivery - it was all wrapped up in the space of 4 weeks.
Youtube | 100 Voices
You Tube wanted to celebrate the diverse and creative community of creators in Europe and demonstrate the social and economic benefits of an open and responsible platform.