Android - #IMakeApps
We approached one of our longstanding clients - Google, with an idea. An idea to celebrate the fascinating lives and personalities of app and game developers when they step away from their computers. We imagined a campaign that would represent true diversity on a global scale, inspiring audiences to pursue their passions. They loved the concept, the green light was given and #IMakeApps was born.
Fast forward an extensive research phase, we began travelling the globe documenting stories in both video and still formats to produce an extensive suite of digital, social and OOH assets for each episode. We took over Berlin with a huge OOH campaign to coincide with a flagship Google event - Playtime 2018. Placements included both SXF and TXL airports, Central Station, bus stations, subways and billboards.
Below are just a couple of the films produced so far for the campaign, watch more here.
Faith Ringgold is an 88-year old artist and has been a pioneering figure in American art for six decades. In her 80s she came up with the idea for Quiltuduko, an art making game inspired by the Japanese number game, Sudoku.
Manel Alcaide started doing aerial acrobatics in 2008. He has since hosted integration workshops for deaf and hearing children, bringing them together through circus techniques. His passion for making the world more accessible for deaf people led him to start Visualfy, an app that translates sounds into visual and sensory alerts.
The campaign was an instant success with over 2 million organic views and counting, people all over the world have been watching, sharing and connecting with the content, leading to Android extending the project in to 2019. Industry press including Adweek and The Drum also caught wind of what we’ve been up to.