Gravity Thinking

London www.gravitythinking.com

About

SOCIAL FIRST COMMUNICATIONS
We create ideas that are designed for where audiences are: social. This means that we take a social up rather than advertising down approach. It’s why we used online trolling to launch a new car brand, turned Twitter complaints into gin chat and made the school run into a Facebook mini-series.
CULTURAL CONNECTIVITY
We believe brands should be more like icons than products. Building icons means understanding trends and being immersed in everyday culture. Which is why we’re reading Reddit, not Campaign. It’s why we passed up Cannes for VidCon, and watch YouTube, not the top 10 on AdWeek.



Connect


People


Disciplines

  • Branded content
  • Digital
  • Influencer marketing
  • Social

Clients

Insights

Ownership
Independent
Established
2008
Number of Staff
26-50
Turnover
Not Disclosed

Ethos

SOCIAL FIRST COMMUNICATIONS
We create ideas that are designed for where audiences are: social. This means that we take a social up rather than advertising down approach. It’s why we used online trolling to launch a new car brand, turned Twitter complaints into gin chat and made the school run into a Facebook mini-series.
CULTURAL CONNECTIVITY
We believe brands should be more like icons than products. Building icons means understanding trends and being immersed in everyday culture. Which is why we’re reading Reddit, not Campaign. It’s why we passed up Cannes for VidCon, and watch YouTube, not the top 10 on AdWeek.


Ambition

We believe that the most coveted commodity for brands today is attention. We believe that your competition is not your competition. You’re not competing with other brands, you’re competing with the cat videos and memes that are the internet.

We’re here to be additive to the digital world, in a meaningful way. We create thumb-stopping content that consumers genuinely want to watch and engage with.

As such, we’re not in the advertising game. We’re in the attention game.