Gravity Thinking



We create ideas that are designed for where audiences are: social. This means that we take a social up rather than advertising down approach. It’s why we used online trolling to launch a new car brand, turned Twitter complaints into gin chat and made the school run into a Facebook mini-series.
We believe brands should be more like icons than products. Building icons means understanding trends and being immersed in everyday culture. Which is why we’re reading Reddit, not Campaign. It’s why we passed up Cannes for VidCon, and watch YouTube, not the top 10 on AdWeek.




  • Branded content
  • Digital
  • Influencer marketing
  • Social




Social Digest #34

Gravity Thinking's weekly update on all things social - w/e 22nd June


Social Digest #25

Weekly updates on everything going on in in the world of social


Social Digest #26

A round up of all things social w/c 27th April 2018


How can booze & FMCG brands win in January?

January is the month to cut back on everything indulgent and treating yourself becomes the work of the devil. So how can indulgent brands stay relevant in January?


The Digital Digest #11

Everything you need to know about the latest developments int he world of social media including Facebook's new focus on local events, branded content posts from influencers outperforming any other content when it comes to engagement, the worry with Snapchat's discovery section & more.


Influencer Marketing & Risk Mitigation for Brands

What happens when an influencer you are working with (or were planning to work with) makes a mistake that turns into a global PR fiasco? How can brands protect themselves and plan for any eventuality? 4 top tips for making influencer work safer for brands follow.


The Digital Digest #10

Find out why cross-posting from Instagram stories to WhatsApp updates is going to be a game-changer in this round-up of all the latest social news.


The Digital Digest #03

Read on for this week's essential social media news, including the amazing Snap Pixel which will help marketers track and measure their activity.


5 Ways Brands Can Gain Attention In Crowded Timelines

In a world of cat videos and memes, how can brands ensure their messages get seen? Read on for the simple, tried & tested process we go through to stop thumbs and make a real difference to brands.


The Digital Digest #02

A round-up of this week's most important digital & social news and what brands need to do about it.


The Digital Digest #01

A round of the weeks most important digital and social news and why brands should care.


Influencer Marketing Insights from VidCon 2017

Whilst most agencies went to Cannes to celebrate work gone by, we were at VidCon - the world's largest convention attracting the biggest YouTubers, Instagrammers & more. We share some actionable insights that brands can use when working with influencers.


Can FMCG Brands Take The Power Back From TEGs?

How can FMCG brands move with the ever evolving shopper landscape and complement their retailer relationships?


Can Social Media Save Finance & Utilities?

What are the top FS & utility brands doing in social to keep and grow their customer base? Andrew looks at 3 ways brands in these categories can leverage social as a comms channel effectively.


The Emotional Connection Opportunity for Finance Brands

The world of FinTech is moving at pace, but have finance brands spent enough time thinking about how the same tech could be used to disrupt their advertising and marketing? Moreover, is it morally right to? Martyn investigates.


5 Tips For High Impact for Low Interest Brands

Very few people love their bank, insurer or service provider.... But that doesn't mean these brands can't garner attention, drive engagement or build their brand health through social media. Stephen Firth of award-winning creative agency, Gravity Thinking, shares 5 top tips for brands in these categories.


Loving The Brand

At Gravity Thinking, we go beyond the brief. Amanda shares a bit more about the lengths we go to to get under the skin of the brands in our agency.