Social Digest #34
Gravity Thinking's weekly update on all things social - w/e 22nd June
SOCIAL FIRST COMMUNICATIONS
We create ideas that are designed for where audiences are: social. This means that we take a social up rather than advertising down approach. It’s why we used online trolling to launch a new car brand, turned Twitter complaints into gin chat and made the school run into a Facebook mini-series.
We believe brands should be more like icons than products. Building icons means understanding trends and being immersed in everyday culture. Which is why we’re reading Reddit, not Campaign. It’s why we passed up Cannes for VidCon, and watch YouTube, not the top 10 on AdWeek.
January is the month to cut back on everything indulgent and treating yourself becomes the work of the devil. So how can indulgent brands stay relevant in January?
Everything you need to know about the latest developments int he world of social media including Facebook's new focus on local events, branded content posts from influencers outperforming any other content when it comes to engagement, the worry with Snapchat's discovery section & more.
What happens when an influencer you are working with (or were planning to work with) makes a mistake that turns into a global PR fiasco? How can brands protect themselves and plan for any eventuality? 4 top tips for making influencer work safer for brands follow.
Find out why cross-posting from Instagram stories to WhatsApp updates is going to be a game-changer in this round-up of all the latest social news.
Read on for this week's essential social media news, including the amazing Snap Pixel which will help marketers track and measure their activity.
In a world of cat videos and memes, how can brands ensure their messages get seen? Read on for the simple, tried & tested process we go through to stop thumbs and make a real difference to brands.
A round-up of this week's most important digital & social news and what brands need to do about it.
A round of the weeks most important digital and social news and why brands should care.
Whilst most agencies went to Cannes to celebrate work gone by, we were at VidCon - the world's largest convention attracting the biggest YouTubers, Instagrammers & more. We share some actionable insights that brands can use when working with influencers.
How can FMCG brands move with the ever evolving shopper landscape and complement their retailer relationships?
What are the top FS & utility brands doing in social to keep and grow their customer base? Andrew looks at 3 ways brands in these categories can leverage social as a comms channel effectively.
The world of FinTech is moving at pace, but have finance brands spent enough time thinking about how the same tech could be used to disrupt their advertising and marketing? Moreover, is it morally right to? Martyn investigates.
Very few people love their bank, insurer or service provider.... But that doesn't mean these brands can't garner attention, drive engagement or build their brand health through social media. Stephen Firth of award-winning creative agency, Gravity Thinking, shares 5 top tips for brands in these categories.