Re-igniting brand love for Hunter Boots with a new brand territory to launch AW24
Truth
Despite its status as an iconic British brand, the Hunter Boots business needed to emotionally re-engage with key consumers, after a period of internal business challenges and product driven communications. The brand also sought to diversify it’s reputation, with a new “head to toe” AW24 collection.
RE-IMAGINED
We defined a new, emotive brand territory, designed to start to reclaim Hunter’s place in consumers’ hearts, with a versatile brand video concept, to demonstrate Hunter’s place, and unique spirit whatever environment you are wearing it in.
LANDING THE IDEA
_ Developed a new brand territory: “Hunt The Feeling”
_Creatively engaging a range of diverse audiences and occasions:
_Country, Commuters, Festivals, Urban Families and Wanderers
_Brand Film and Lifestyle Product Shoot
_Through the line media and retail co-op partnerships
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Hunt The Feeling - Hunter Boots
Re-igniting brand love for Hunter Boots with a new, creative brand territory to launch AW24, with a focus on engaging a broad spectrum of consumer audiences
