Established in 1995, Puccino’s is a much loved express coffee shop, which can be found in railway stations around London and the southeast of England. Waking commuters up in the morning and ensuring that travelers are kept refreshed, Puccino’s is known for their high quality coffee, delicious hot chocolate and of course the ‘stupid little biscuit’.
However, with the closure of shops due to Covid-19, Puccino’s loyal customers were without their daily fix, so we were briefed with the task of integrating an ecommerce platform onto their existing website to enable customers to order the product directly from the website to their homes.
Always passionate about providing the best quality products and service in-store, it was integral that this was reflected in their online offering. The strategy therefore was to create an ecommerce platform that would showcase their excellence.
Seamlessly integrated into their existing website using their current branding, the new ecommerce platform really highlighted their product offering. From the various ways you can make it, to the origin and ingredients, as well as the beautifully photographed lifestyle imagery, the product display pages communicate the quality of the products, allowing the customer to find out as much or as little about the product as they would like, as well as very simply and easily adding it to their basket.
Putting the user experience first.
When designing the ecommerce platform we always maintained a user experience strategy. We wanted to make the customer’s experience of the website when purchasing the Puccino’s products as seamless and simple as possible.
On the product listing page we used bright and bold colours to categorise products as well as entice the customer, a simple filtering system so customers could segment or get to a specific product as easily as possible and added a quick add to basket button, enabling customers, especially if it is a repeat purchase, to efficiently get to the checkout stage.
The new ecommerce platform has allowed Puccino’s to stay true to its responsibility towards its customers by providing a platform that they can continue to enjoy their products from. By aligning the qualities of their instore service to online it has allowed the company to go from strength to strength, so whether it’s instore or online, on their train journey or the comfort of their kitchen, customers can still enjoy the great taste of Puccino.
For the full case study please visit our website: Puccino's
Puccino’s UX & Website Design
With the closure of shops due to Covid-19, Puccino’s loyal customers were without their daily fix, so we were briefed with the task of integrating an eCommerce platform onto their existing website to enable customers to order the product directly from the website to their homes.