Voted one of 2019’s top UK start-ups, Quorso is a tech company on a mission to make growth and profitability effortless for the world’s biggest businesses. Despite developing a highly complex tool, they struggled to visually communicate their product to the world in a way they were happy with, going through multiple logo and website redesigns since the companies inception.
We were asked to strip the brand back to basics and reinvigorate its mis-aligned and dated look to better reflect their modern and agile approach to business. Our task was to create a brand experience that showcased the complexity of the Quorso product but with a more understandable and humanistic approach.
With only the logo, core typeface and small colour palette to build upon, the initial task was to expand the existing range of visual assets and create a complete look-and-feel that elevated the Quorso brand from being just a product.
The colour palette was paired back to just two hero colours and both were given a broader range of tones and a set of complimentary neutrals, resulting in a far more versatile palette. A modern serif, secondary typeface was added to highlight important and interesting information and finally an accent shape was created to use as a texture in backgrounds and alongside other assets to tie everything together.
Modular Design & UI Kit
Being a start-up, Quorso wanted a website that not only looked great, but was able to change as they did. This is why we created a website that used modular design. Pages can easily be evolved, are flexible in their design and new technologies or features can quickly be added, without having to completely redesign the website.
Taking the new palette of brand assets, we created a detailed UI kit and full range of modules to fit every purpose. These were then pieced together to fit to the desired content.
Tech companies and their products can often be tricky to humanise and the cliché cheesy, impersonal stock imagery was something we did not envisaged for Quorso.
Partnering with Handsome Frank, we commissioned illustrator Andrew Lyons to create a bespoke style of illustration that portrayed relatable characters and genuine situations, whilst still leaving room for users’ imaginations to fill in any blanks with their own requirements.
Simply crafted Iconography
Icons act as a visual aid, quickly making content more understandable for the viewer. To reflect the core value of effortlessness within the Quorso product we created a full set of minimal, line drawn icons that simply illustrate their purpose. These were given a modern feel with an offset secondary colour pairing and sat within the brand shape asset to create continuity when used throughout collateral.
I feel confident that Hatched has created our website - both its brand personality and its modular design - in such a way as to future-proof it fully and enable us to easily evolve it inline with our business moving forward. We are hugely grateful to the Hatched team and excited to continue partnering with them in the future.Gabrielle Reason, Marketing Lead
When a brand’s identity is cohesive, it increases their perceived value. Whether someone visits their website, sees a business card, or sees their social media marketing, they receive an impression of the brand outside of the content they consume.Having set rules and brand restrictions makes it much easier to communicate a consistent brand identity across a wide range of digital and printed collateral.
To ensure that the new rules were understood and adhered to we created a detailed digital UI kit alongside a full brand guidelines document outlining all of the available brand assets, how they should be used across all formats and showed their best practices.Designed in clear chapters, the document was created in such a way that relevant information could be pulled out as and when required, effortlessly.
For most brands living in today’s day and age, considering digital first is often best practice. To be able to create the website as the brand’s flagship marketing collateral has proved the value of that digital first mentality. Especially for a brand creating digital products.
We’ve been able to work in partnership with Quorso to build a brand look-and-feel that demonstrates their unique brand offering as well as their product, in very easy to understand communication through the website experience that creates more of an empathetic and functional user journey from landing experience through to product demo.We’re looking forward to how the audience engages with the new branding and website, and looking forward to helping progress the brand further.
For the full case study please visit our website: Quorso
Partnering with Hatched has been an absolute pleasure every step of the way. They are hugely talented and experienced, both creatively and strategically, while also being friendly and collaborative at the same time. Their patience knows no bounds and they have been endlessly supportive and positive throughout our fast-paced and high-intensity project together.Sophie Slowe, Chief Marketing Officer
Quorso Rebrand and Website Design
A Branding and website overhaul for an innovative business performance platform – Quorso. We helped them to simplify a very complex message through a new consumer-facing website and comprehensive brand guideline document and toolkit.