Havas Entertainment creates meaningful moments in culture for entertainment brands battling for attention, as well as those who see entertainment as an effective vehicle to engage with their audiences.
We travel at the speed of culture. We connect to communities and tribes, translating their language of ‘drops and moments’ into meaningful brand experiences. Combining relentless passion with in-depth category expertise to turn consumers into fans and fans into consumers through a data-fuelled, connected blend of media, creativity and PR.
A shift from old fashioned ‘reach and frequency’ planning to more impactful ‘buzz and attention’.
To launch SEGA’s ‘Sonic Superstars’ game, we have created an experiential retail activation at Westfield London. The campaign is supported by international digital & programmatic across key markets.
We’ve launched our ‘Kindness Is Sexy’ OOH campaign at metro stations in Paris, leading up to World Kindness Day. Our high impact media campaign aims to stop toxic traits and shine the importance of kindness in the dating scene and relationships.
Using powerful and bold OOH we deployed reach driving VOD activity and a bespoke partnership with Crack Magazine, to promote the talent of the campaign and showcase what strength means in today's world. Activity is worldwide.
Our reactive media campaign at Westfield London and Stratford targeted fanzones and viewing parties – catching the eye of thousands of football lovers embedded in our target audiences.
We've launched our 'Talk to Me' film campaign - in partnership with Altitude and Gamefam. We've programmatically inserted in-game billboards promoting the film and are using rewarded video ads to push the film's trailer. A traditional ad campaign is also rolling out.
As part of the launch for UKTV’s newest documentary Katie Piper’s Jailhouse Mums, the Havas Entertainment team have launched a huge OOH corridor wrap at Angel tube station to bring the show’s concept of ‘motherhood in prison’ to life.
To launch UKTV's Sister Boniface new season, we displayed a large banner on St Paul's church in Brighton, extending beyond the allocated space for maximum impact. It resulted in the channel's biggest overnight launch ever, with 1M+ views in the first few days and counting!
We've amplified Bumble and Gymshark's partnership and the compatibility opportunity for Bumble’s core target audiences Gen Z and young Millennials. The campaign is live across OOH and social.
We've worked with the Dave & UKTV team to create an unmissable OOH execution that drives attention and buzz for the return of the 'World's Most Dangerous Roads' series.
To immerse New Yorkers and tourists alike in the launch of 'The Cosmic Shake' - we've brought SpongeBob and Patrick Star to Times Square. The billboard's 'forced perspective' creates the illusion of a 3D experience.
Drag meets impressionism in our latest work for O2 as drag artist Tia Kofi creates a modern masterpiece with the Samsung Galaxy S20 FE 5G.
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