BT's partnership with Scottish Rugby aims to show how BT is pushing technology 'Beyond Limits'. BT's partnership with Scottish Rugby aims to show how BT is pushing technology 'Beyond Limits'.
BT briefed us to use their partnership with Scottish Rugby to tell their new brand story 'Beyond Limits' and push the boundaries of technology to bring fans closer to the team than ever before.
Using a combination of virtual reality headsets, haptic suits and binaural audio, we created a VR experience that immersed fans in the heart of the Scotland National Team training session.
This is the first time a motion-controlled robot camera has filmed in VR at human sprinting pace, up to 30mph. The camera itself was one of only two ‘meta cameras’ in existence and a high-end prototype.
The experience followed a training session with twelve backs, taking the user through three rugby drills authentic to a typical Scottish National Team training session. No other brand can get this close to the Scottish rugby players and bring the experience back to the fans.
The content resulted in 1.14M impressions and coverage in key national titles, including The Herald, Glasgow Times and Scottish Daily Record.
The experience is now an always-on asset used by BT and Scottish Rugby for VIP events, hospitality and within retail.