Ever Lesson Shapes a Life is our emotive first Government campaign represented a fundamental shift in messaging for the Get Into Teaching brief – highlighting on the unparalleled role teachers play in shaping young people’s lives rather than the more functional benefits of a career in teaching.
The huge campaign turned around in just four months, spanned TV, cinema, social, OOH, press, radio, digital, DM, physical collateral, event branding and a new brand identity and strapline.
The campaign has been and continues to be a huge success and is outperforming all previous in tracking, with the ad tracker showing a 12pp rise in pride in the profession amongst prospects. By week 29 it was the strongest for web registrations in two years, with new teacher recruitment being 23% ahead of target since launch.
An ad about people who care passionately about what they are doing, by people who are clearly doing the same. What’s not to love about that?Nicola Kemp, Campaigns 'Pick of the Week', Trends Editor