Long Live the Local

‘Long Live the Local’ is the start of a three-year, multi-million-pound campaign to save ‘the local’ - stopping closures and prevent the planned rise in beer tax, simply by putting pressure on the Chancellor himself.

Long Live the Local is an idea that celebrates the life and vitality, and the role that the local pub plays. One that doubles up as a call-to-action and a celebratory toast to everything the pub represents. It is a grassrooted and top down approach to campaigning. It engages the heart to drive action and affect positive change. Giving small businesses a platform to celebrate their contribution to communities, culture and society-at-large. Stopping closures and preventing the planned rise.

The results

Our huge campaign amassed 119,776 petition signatures, 49,462 letters sent to all 650 UK MPs and the support of influential industry organisations including CAMRA. The result? We changed Government policy in a matter of months.

I have received numerous representations from my Honourable and Right Honourable friends on one particular subject, and in response I will be freezing beer and cider duty for the next year…keeping the cost of beer down for patrons of the Great British pub

Philip Hammond, Chancellor of the Exchequer


Long Live the Local

Helping to save "the Local" - pushing consumers to call on the government to cut beer tax. Our online petition has had 119,776 petition signatures, 49,462 letters sent to all 650 UK MPs.

Feel free to get in touch

We'd love to chat


+44 20 3793 3800 tracey.barber@havas.com