THE KEY BEHAVIOUR

Get confident fun-loving sharers to treat themselves
to a bottle of Surf Sensations



KEY BARRIER & COMPARISON

Key barrier: Laundry is a chore not something
you treat yourself on
.

Key comparison: New perfume,
a little luxury you indulge in.




THE CREATIVE IDEA

JE T'AIME SURF

We created a spoof of the J'adore Dior perfume ad
to highlight the high end fragrances in the new range.



 

THE RESULTS

Over 7 million Impressions

1.7 million views

Coverage in the press including
The Drum and Marketing Week


Share


Je T’AIME SURF

Disciplines

Sector

Feel free to get in touch

We'd love to chat

HeyHuman

02074711900 hi@heyhuman.com