THE KEY BEHAVIOUR
Get confident fun-loving sharers to treat themselves
to a bottle of Surf Sensations
KEY BARRIER & COMPARISON
Key barrier: Laundry is a chore not something
you treat yourself on.
Key comparison: New perfume,
a little luxury you indulge in.
THE CREATIVE IDEA
JE T'AIME SURF
We created a spoof of the J'adore Dior perfume ad
to highlight the high end fragrances in the new range.
Over 7 million Impressions
1.7 million views
Coverage in the press including
The Drum and Marketing Week