KEY BEHAVIOUR

Get striving expressive explorers to swap
a habitual daily drink for Heath & Heather.



KEY BARRIER & COMPARISON

Key Barrier: To play – time, perceived cost, social approval.

Key Comparison: In Britain there are certain teas that are
“accepted” and there’s a seemingly “right way” to enjoy tea.


 

THE CREATIVE IDEA

ME TO THE POWER OF TEA

We wanted to position Heath & Heather as a lifestyle brand
that empowers you to discover the best you, you can be.
“Me to the Power of Tea” is a big idea that transcends beyond
the extensive range of well-being teas. It’s a way of explaining
the brand ethos and enables Heath & Heather to be relevant
to the lives of our target audience who share our spirit
as striving expressive explorers


 

THE RESULTS

+ 23% year-on-year growth in the yea of launch.

+ £1.8 million added in brand value through new shoppers alone.

 


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