Get striving expressive explorers to swap
a habitual daily drink for Heath & Heather.
KEY BARRIER & COMPARISON
Key Barrier: To play – time, perceived cost, social approval.
Key Comparison: In Britain there are certain teas that are
“accepted” and there’s a seemingly “right way” to enjoy tea.
THE CREATIVE IDEA
ME TO THE POWER OF TEA
We wanted to position Heath & Heather as a lifestyle brand
that empowers you to discover the best you, you can be.
“Me to the Power of Tea” is a big idea that transcends beyond
the extensive range of well-being teas. It’s a way of explaining
the brand ethos and enables Heath & Heather to be relevant
to the lives of our target audience who share our spirit
as striving expressive explorers
+ 23% year-on-year growth in the yea of launch.
+ £1.8 million added in brand value through new shoppers alone.