Get indulgent snackers to choose
Golden Oreos when they want a treat
KEY BARRIER & COMPARISON
Key barrier: Biscuits are no longer people’s
first choice for a treat.
Key comparison: Those little things that unexpectedly remind you of your childhood and throwing off your
adult cares – a swing, a skipping rope or a football.
THE CREATIVE IDEA
Oreo. Making the Mundane Magical.
We created giant rainbow slides across the UK to transform busy staircases on people’s morning
commute into joyful experiences, with the further reward of Golden Oreo biscuits at the end.
1,862 commuters choosing to slide down rather than take the stairs over our four days.
That was more than one slide every minute, with people queuing to take part during the morning and lunchtime rushes.
We gave out more than 55,000 biscuits (over half of the local traffic), earned over a million social media posts and 396 pieces of editorial coverage. In all, reaching 47 million people to
a value of over £620,000 was a better than 6:1 return on the investment.