THE KEY BEHAVIOUR

Get people to engage with a water brand
at the Tough Mudder event.


 



KEY BARRIER & COMPARISON

Key barrier: Tough Mudder participants are totally
focused on the obstacle course itself. They are not
looking to detract from this.

Key comparison: Secret Cinema – by engaging people in
different ways, these live events enhance what is usually
an experience where no distractions are wanted.




THE CREATIVE IDEA

Volvic: Unbottle Your Unstoppable.

Volvic enhanced people’s Tough Mudder experience by putting the brand at the heart of it.

We branded a climbing challenge as the ‘Volvic Volcano’and gave people a chance to show 
what they were made of. Those who showed their unstoppable spirit were rewarded 
with a soak in our Volvic hot tubs at the end




THE RESULTS

Brand scores for Volvic have begun to see a turnaround, with brand awareness and affinity scores
improving for the first time in three years, while sales continue to grow.

 


Share


Unbottle Your Unstoppable

Feel free to get in touch

We'd love to chat

HeyHuman

02074711900 hi@heyhuman.com