HeyHuman

London http://heyhuman.com/

Disciplines

  • Advertising/Creative
  • Experiential marketing
  • Integrated marketing
  • Social

About

HeyHuman is the behavioural communications agency, focused on brand, content, social and experiential. We help clients grow Human Brands.

We grow Human Brands through changing behaviours.
Human Brands understand that the relationship between people and brands have changed.
For businesses and brands to grow today they need to connect differently with people.
We help brands grow by thinking differently about people, brands and marketing.
We make this happen through our MindKind(TM) approach.

Our clients include Diageo, Sony Xperia, Mondelez, SlimFast, Natures Menu and Typhoo.



Connect


People


Clients

Insights

Insights

How good is a good ad? Cognitive load holds the key.

David Ogilvy once said: "Never stop testing and your advertising will never stop improving". Our industry has created some brilliant ads over the year but we often don’t know how those ads will be received until they’re out in the public domain. Some of the ads we consider to be the greatest have very low brand recall, so how effectively does this creative perform in the real world?

Insights

Social media - Is it time to log off?

At our recent event, #LogOnLogOff we discussed the need for brands to be mindful of the impact social media can have on people’s wellbeing, and whether it’s time for businesses and individuals to permanently log off.

Insights

The new 14 brand relationships and the opportunity for Human Brands

Relationships between brands and people have changed. Here at HeyHuman, we've conducted research to gain a clear understanding of how to build better, stronger bonds between brands and people. This white paper outlines our brand relationships framework consisting of at least 14 relationships.

Insights

Stop Wasting Your Money on Influencers

Senior social strategist, Adam Ward shares 5 key principles for ensuring our clients, and the industry can benefit from a new era of partnerships between brands and influencers

Insights

The art vs science debate: Why can't we fully embrace creative effectiveness?

Dan Machen, Director of Innovation at HeyHuman talks art vs science and creative effectiveness with The Drum

Insights

Reflections on 2016: Post-truth communication

Dan Machen, Director of Innovation at HeyHuman speaks to M&M Global and outlines three campaigns in 2016 that proved the value of simplicity in marketing.

Insights

True agency change is a rollercoaster

Agencies always have to be ready for change, be prepared for the ups and downs.


Events