Challenge

We have worked with E.ON for the last 7 years, transforming their brand perception across Europe, moving them from being a low interest, like for like utility company to a sustainable technology business with avision of a better future. 

Using an innovative content series, we showcased E.ON’s solar technology in a completely unexpected, un-utility way; producing a solar powered music video and European tour, driving electric supercars across the desert and flooding the streets of Barcelona with swimmable water.

Solution

Alongside the Global team, we delivered transcreated toolkits of all assets for UK, DE, CZ, IT, SE, FR, HU, RO. We ensured the assets we produced worked for the market needs by working closely with the local clients and Global and local media team from creative dev through to final in-market execution.

Impact

Working in partnership with E.ON staff and the HR team from the beginning has meant we have ensured the new brand has permeated all sides of the business. 

One of the most profitable parts of the business was the B2B organisation and we helped develop a new tone of voice, website and all content for their Global site.