Opportunity
Our challenge was to drive traffic and sales of the Meal Deal offer in the Royal Voluntary Service stores within hospitals nationwide. We needed to create something that complemented the existing store environment and grabbed attention.
Idea
We created a bold design and developed a range of POS items, including posters, gondola ends, bus stops and shelf barkers. We also helped the volunteers merchandise the campaign to reflect the in-store experience and drive sales at key moments.
Results
>10% uplift in sales.
15% increase in store footfall.
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Meal Deal POS campaign
Create a range of striking POS to drive traffic and awareness of a Meal Deal offer