Howell Penny

Berkhamsted www.howellpenny.com

Disciplines

  • Integrated marketing
  • Promotional marketing
  • Shopper Marketing

About

WE ASK A SIMPLE QUESTION
In this complex, omnichannel world, are you confident you're doing enough to persuade people to buy from you?
In short, we exist to help brands and retailers close the gap between their physical and digital retail experiences and optimise their path to purchase.

For over ten years, our diverse team of retail strategists, creatives, designers, UX, data and promotions experts have been working with challenger and iconic brands to formulate and execute campaigns that help them sell more.



Connect


People


Clients

Insights

Insights

The Power of the Nudge

A “nudge” is any small change in how a choice is presented that can influence human behaviour in a measurable and predictable way. Nudges are quickly growing as a new approach to influencing critical touch-points in the path to purchase.

Insights

Use data to rise-up, not get bogged down

Data is knowledge but if you don’t use that knowledge to power your business and improve sales, then it’s just an intellectual exercise at best and a huge unfulfilled “ball and chain” at worst.

Insights

Let's get physical

Since 2000, 75% of global retail sales growth has come from online channels. Sales through UK digital channels continue to grow at 10-15% a year, while UK in-store sales increase by around 2-3% a year. Yet, instead of sounding the death knell for bricks-and-mortar stores, brands are still opening physical spaces.


Events