iCrossing is a digital marketing agency that is driven by insight, powered by Hearst and obsessed with helping our clients grow. We create brand stories and user experiences that deliver superior business results. Our origin in performance media means we love data, and we understand user intent. Setting us apart, we are owned by Hearst, the world’s largest independent media, entertainment and content company. Being part of the Hearst family creates a unique proposition, combining deep consumer insight, world-class content creation with digital marketing expertise. We work with clients including Pfizer, Fidelity, Virgin Experience Days, Forevermark and Barclays.
By iCrossing UK
The Promise campaign was an online public pledge that residents and tourists were invited to sign, pledging their care for each other and Wales. With opinions conflicted on the easing of lockdown, our strategic launch plan needed to help mitigate risk of negative public reaction.
By iCrossing UK
We kept the Welsh Government’s official COVID-19 public health messages relevant & highly targeted via a programmatic display campaign. The ever-changing messaging was informed by our proprietary trend-spotting tool, iX Insight, that tracked COVID-19 conversations in real-time.
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