iCrossing UK

London https://www.icrossing.com/uk/


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iCrossing is a digital marketing agency that is driven by insight, powered by Hearst and obsessed with helping our clients grow. We create brand stories and user experiences that deliver superior business results. Our origin in performance media means we love data, and we understand user intent. Setting us apart, we are owned by Hearst, the world’s largest independent media, entertainment and content company. Being part of the Hearst family creates a unique proposition, combining deep consumer insight, world-class content creation with digital marketing expertise. We work with clients including Pfizer, Fidelity, Virgin Experience Days, Forevermark and Barclays.





How to build a content strategy toolkit: Your ABC template

If you have goals, insights and messages flying at you from all angles, and it’s your job to align and prioritise them, you need a central content strategy toolkit: a framework of resources to focus thinking and a shared language to cut through blank stares. Sound good? Follow our simple ABC structure to start building yours. We’ll help you check off what you have and clearly articulate what you need…


How to use Pinterest for business

New to Pinterest? Wondering whether it’ll work for your brand, and if so, where to begin? Our social experts Sandra and Mike have compiled the ultimate guide to Pinterest ads. From audience demographics and targeting options, to tried and tested ad tips, get to know this important platform and how it could enhance your paid social strategy.


ix POV: Google 3rd Party Cookie Phase-out

In an advertising landscape where cookies are crumbling, reliance on first-party data is likely to increase, heightening the importance of collecting it through a value exchange. But what does this mean for your business? Is there cause for concern? And should you start to make changes to the way you operate? iCrossing demystify information shared by Google and contributors to Google Privacy Sandbox and share their collective point of view on what steps you should be taking.


Financial Services: 2020 Digital Marketing Focuses

The Financial Services sector has a thin tightrope to walk between marketing investment and pay off. Priorities have rapidly shifted, and financial services brands have been quick to respond – diverting digital marketing resources from acquisition to retention, putting emphasis on existing customers who seek support from their trusted brands. Our digital experts, across data and analytics, paid and earned media, will help make 2020 the year you lay the foundations for long-term growth.