Change. Made Simple
iCrossing is a digital marketing agency that works with businesses to create a real step-change. Setting us apart, iCrossing is owned by Hearst, the world’s largest independent media, entertainment and content company. Being part of the Hearst family gives iCrossing access to Hearst audiences, data, consumer research and category experts which allows iCrossing to better spot new insights, trends and inform direction for its clients.
The Promise campaign was an online public pledge that residents and tourists were invited to sign, pledging their care for each other and Wales. With opinions conflicted on the easing of lockdown, our strategic launch plan needed to help mitigate risk of negative public reaction.
The Welsh Government
We kept the Welsh Government’s official COVID-19 public health messages relevant & highly targeted via a programmatic display campaign. The ever-changing messaging was informed by our proprietary trend-spotting tool, iX Insight, that tracked COVID-19 conversations in real-time.