A big birthday deserved a big campaign.

Real truth

adidas Superstar is one of the most iconic sneakers. A classic that transcends sport. To mark its 50th anniversary, we wanted to bring creative minds together.

Real connection

A big birthday deserved a big campaign. At home in both high-end fashion stores and high-street sports retailers.

From interactive retail spaces to bold windows, we wanted to inspire the public to create change for the better. Asking them to “join the team” alongside famous creative faces. The campaign touched with nearly every department in IMA-HOME. A collaboration that put the campaign’s mantra in action.