IMA

Leeds

Winning hearts and getting product into hands

The challenge

To grow KIND Snacks to be the biggest and most loved healthy snack brand in the UK.

Making it happen

We partnered with MediaCom to create an online campaign that got consumers to understand the role KIND could play in their lives; driving conversation and awareness through online sampling.

Our campaign, titled ‘The Whole Package’, channelled KIND’s USP of whole, healthier ingredients you can see and pronounce.

We created a suite of creative content based around the whole ingredient visuals for Instagram and Facebook that was both paid and organic. Deliverables included; on-feed ads, Instagram story ads, carousels, tap-through stories and on-feed posts.

UK's #1
snack bar singles brand
Over 86,000
total website clicks from our social ads
7,000,000
total social video views
78,000,000
total social impressions

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KIND: creating the whole package

Creating a suite of creative content to grow KIND Snacks to be the biggest and most loved healthy snack brand in the UK.

Feel free to get in touch

We'd love to chat

IMA

01132753912 nickii.gray@ima.global