Gender Dynamics: How to market to women and future-proof your brand
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About this event
The topic of Gender has never been more divisive, International Women’s Day this year was a stark reminder of the challenges that brands face when it comes to talking to their female consumers. With brands still firmly stuck in the empowerment quandary when it comes to marketing to women, we ask:
- Is that really what women want from brands?
- What are the cultural forces at play moving the conversation forward?
- What do brands need to do about it to future-proof themselves and attract the next generation of women to their brands?
Chapters covered
- The new faces of inclusion
- The caricature of women
- Empowerment evolution
- "Next Gen" does not always mean Gen-Z
- 5:30pm - 6pm - Registration and grab a drink
- 6pm - 6:40pm - Gender Dynamics: How to market to women and future proof your brand talk by Charlotte Willcocks, Head of Strategy at Impero.
- 6:40pm - 7pm- Time for questions
- 7pm-7:30pm - Panel discussion [The future of gender marketing]
- 7:30pm > - Drinks
- Charlotte Willcocks, Head of Strategy, Impero
- Zuhur Mohamed, Cultural Researcher, Impero
- Aisha Jakhura, Head of Brand, George at Asda
- Claudia Solano, Head of Creative, George at Asda
- Danielle St James, Founder of 'Not A Phase', a charity dedicated to supporting and championing the trans community.
- Nicola Kemp, Editorial Director, Creativebrief
Speakers
Aisha Jakhura
Head of Brand George at AsdaAisha is the Head of Brand and leads the marketing across all customer touch points in-store and online.
Claudia Solano
Head of Creative George at AsdaClaudia is Head of Creative at George at Asda and has over 10 years’ experience in fashion retailers, having been at Asda for the last 8 years.
Nicola Kemp
Editorial Director CreativebriefNicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE.
Anita Chhiba
Founder & Creative Director Diet ParathaAnita Chhiba is the founder and director of Anita Chhiba is the founder and director of Diet Paratha, a community platform run on Instagram which exists to celebrate the range of talent across the South Asian diaspora.
Zuhur Mohamed
Cultural Researcher ImperoWith expertise in global youth culture, Zuhur assists brands to credibly respond to and engage with culture.
As a cultural researcher and strategist at Impero, she is a problem solver who has worked on projects helping brands understand new meanings of skincare, luxury, wellness, identity and women’s rights.
Charlotte Willcocks
Head of Strategy ImperoCharlotte leads the strategy team at Impero, and works with brands like Havana Club Rum, Dr.Jart+ and Paco Rabanne helping them to connect with the next generation of consumers and to make a cultural impact.
Date and Time
Location
Charlotte Street Hotel
15-17 Charlotte St.
London
London
N1 0NP