Cultural relevancy is the hot topic on everybody’s lips. But where do you start for your brand?

Consumer expectation for brands to be plugged into culture is growing. In this new landscape, we explore brands at all stages of cultural maturity; from where to start when identifying and entering cultural touchpoints, to how to build on existing work to give it a voice in culture.

We’ll unpack some best-in-class brand examples, including the recent viral sensation ‘Arrive Like You Mean it’ from Impero X George at ASDA.

We'll examine how simple tweaks and tactics can future-proof your brand and connect with the next generation of consumers - no matter what your category is.

Impero’s Strategy Director, Charlotte Willcocks, will walk through the key trends and themes and be on hand to answer any questions on the recent ASDA work.

Tune in to learn how any brand can enter culture in an authentic and meaningful way.