The Gen Alpha Playbook

Who are Gen Alpha? Did you know that they currently have spending power that amounts to a hefty £237.3bn?

Age and generation do not define a consumer, but knowing how each generation interacts with the world can make connecting with them a whole lot easier.

Through independent research and in-depth interviews with marketing leaders, this webinar will look at who Gen Alpha really are, and use the lens of pester power to gain insights into their lifestyle, outlooks and values. Through our discussion we will explore how brands can prepare to connect with the most powerful and influential generation yet.