Tasked with turning an innovative product formulation into a unique, compelling and relevant brand,
we created FIT KIT – a range of post-exercise body care products targeted at those who lead busy,
active lives and value ‘little life hacks’. The proposition to “Stay life ready” informed a distinctive
packaging design across Shower gels, shampoo and moisturiser which amplify the product’s active
ingredients and tailored benefits. A suite of launch comms including website design and sell-in
collateral has been created and marks the beginning of the journey of this exciting new brand as
it makes its way to stores across the country.
Share
Brand engineering, packaging development and launch collateral
Initials turned an innovative product formulation into a unique, compelling and relevant brand