The Challenge
Maximise Pepsi’s sponsorship of the UEFA Champions League to put
Pepsi Max at the centre of the excitement in the days leading up to the final in Cardiff.
Our Insight
The unwavering passion of football fans takes them on a journey from joy
to despair; nervous anticipation to ecstasy. No other moments in life provide
the chance to feel and express these emotions with such intensity.
Our Idea
Create an unforgettable, immersive experience
literally powered by fans’ passion for the beautiful game.
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Fan House Powered by Passion
An unforgettable, immersive experience literally powered by fans’ passion for the beautiful game.