The Challenge
Create a launch campaign for Walkers new sarnie
flavoured crisps to engage and excite the nation to trial.
Our Insight
The Great British public love a good sarnie. Be it a bacon butty, a chicken
filled cob or a cheese toastie we eat over 11 billion of them every year.
Our Idea
Celebrate the nation’s love of the humble sarnie with a completely unique
experience that would excite the nation and get them to go Barmy for Sarnies.
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Barmy for Sarnies
In honor of the crisp/sandwich union we opened The Walker’s Crisp Sarnie Club!