The Challenge
Re-engage a millennial audience with mainstream cider by activating
Strongbow’s “Let’s Own It” proposition across packs and into the wider
festival space.
Our Insight
Hanging around the fringes of the action isn’t an option. For our audience,
it’s go big or go home. They want to be the guy’s in the limelight right at
the centre of the buzz!
Our Idea
Strongbow will be the brand to signal the start of an unforgettable experience
with mates. We offered music fans the chance to win an “Epic Festival Entrance”
worth up to £10K at some of the UK’s best festivals with every pack of Strongbow.
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Strongbow Epic Entrances
We gave festival-goers the opportunity to arrive in epic style - all summer long!