To launch the new Tropicana Essentials range in an engaging way that
drove trial and awareness amongst wellness wannabies we focused on
the fatigue-reducing properties of their lead flavour Vitality. Challenging
consumers to ‘beat the yawn’ in the face of a sleep-inducing video we
then captured on camera each contestant either in mid yawn or successfully
beating the yawn. They were encouraged to share their photo on social media
to be in with a chance of winning a £200 rejuvenation voucher. The pop-up was
an oasis of green in the middle of Waterloo station, brightening up commutes
and giving consumers the chance to try all four flavours in the Essentials range.
In the two days the activity ran, over 20,000 samples were delivered and nearly
1,500 people managed to beat the yawn!
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Beat The Yawn with Tropicana Essentials
Tropicana launched their new Essentials range by brightening up commutes in Waterloo station.