In our second major spot under the brand idea ‘A breath of fresh air’ we looked to highlight Haven’s winning formula for a UK coastal break.
Launching on Boxing Day with a 60 second spot, ‘The Beach Boy’ embodies the freedom by the coast that a Haven holiday offers through the imagination of a small boy playing on the beach with his dog.
The young star victoriously speeds along the UK shoreline in a horse-drawn chariot with onlookers watching in awe. The spot then brings us back to reality when we realise this is a glimpse into the boy’s vivid imagination, propelled by the possibilities of the fun a Haven beach break can offer.
To announce Haven’s official partnership with Team GB we also created two DRTV ads set in a Haven holiday park. In these spots, our hero bumps into some unexpected guests including Team GB’s Tom Daley and Denise Lewis whilst highlighting the benefits of owning a Haven Holiday Home at any one of its 38 locations across the UK - marking the first time we see Haven’s sponsorship with Team GB come to life.
‘The Beach Boy’ aims to build on the success of ‘A breath of fresh air’ and leverage Haven’s official partnership with Team GB, whilst bringing holidays and holiday home ownership together under a more unified brand.