isobel

London isobel.com

Disciplines

  • Advertising/Creative

About

SHORTLISTED CAMPAIGN INDEPENDENT AGENCY OF THE YEAR

The world is full of sensible brands doing sensible things that nobody ever notices. We’re here to inject brands with an infectious energy. We help them find their purpose and voice. We supercharge them.



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Insights

Insights

BRAND VEEP

Following Joe Biden's VP pick yesterday, Jamie William's been busily writing for City AM on the impact Kamala Harris may have on the campaign, and why she might be a very smart running mate choice.

Insights

Brand Trump VS Brand Biden

With "US politics now disconnected from policy", Jamie Williams has been talking about the battle of the brands this November - Trump vs Biden.

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DAY ONE MENTALITY

"If you are not thinking long-term, it’s time to wake up." This is Steve Hasting's piece on Day One Mentality and getting your brand ready for the future.

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Gourmet Pet Food

Has lockdown changed the relationships we have with our pets? Has it altered the way we shop for them? Through the experiences of Alex & Albie, we've been exploring what's next for gourmet pet food.

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Ben, Simon & Zoom

Ben's been talking to Campaign Magazine about his wife. His work wife, Simon. And what happens when a creative partnership is separated...

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Talking Homework

In unthinkably difficult times, we think it's important to keep our creative culture alive. And we've been chatting to the lovely people at CNBC about what we're up to.

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Is chocolate’s future dark?

Are we moving away from novelty, convenience and value and turning towards craft? We're been looking at chocolate trends and what the future might hold.

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Mattress Wars & Positioning

There's a mattress war going on. It's a category that's been turned upside down recently. And we've been having a closer look.

Insights

The Rise of Meatless Meat

There's lots of discussion at the moment about the future of the meat industry, veganism, changing consumer habits and new ground breaking food products. Here's our deep dive into the rise of meatless meat.

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Why immersive is a key word in today’s retail environment

Why immersive is a key word in today’s retail environment. Our thinking on the under pressure retail sector.

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Our Fling with Fintech

Is the surge in digital banking just a fling, or will it continue to rise? We've been taking a closer look at Fintech and what might be holding it back.

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Yes We Can: American Politics is a masterclass in messaging

It was the Democrats' big night last week on Super Tuesday and Jamie Williams has been writing for City AM about Biden, Bernie, Trump and the marketing strategies of US politics.

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Shaking Up The Drinks Industry

Challenger brands may be hogging the headlines, but is it all ‘glass half empty’ for the stalwarts? We held another one of our Breakfast series at isobel, with discussion around the future of the drinks industry.

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How Can Marketers Connect with Young Parents?

Have a read of our piece on how marketers can connect with young parents, and watch our Breakfast Panel all about it.

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Getting Your Mojo Back

When we stop learning we stop growing. True for people, true for brands. The early days bring new discoveries and, if we build on them, rapid growth. But then, suddenly, we’re no longer the sparky, fresh challenger. We’ve become the ones the kids are challenging. Read our report on how to get your mojo back.


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