England Rugby need a ‘Bazball’ style lesson in brand engagement

Business Objectives


‘Borthball’ doesn’t quite have the same ring to it as ‘Bazball’. But when it comes to building a fan base, creating entertainment, and brand engagement, Steve Borthwick and Owen Farrell could do with taking a serious look at the new brand of English cricket that Brendon McCullum and Ben Stokes have created. Read what Jamie's had to say here. Written by isobel, originally published in London Daily News.