Jaywing

Sheffield

The University of Sunderland: Making Moments Count

The secret is in recognising pivotal moments

The University of Sunderland is a unique institution. Career-focussed, supportive, and distinctly Mackem. As an extension of its marketing team, our role has been to use our sector knowledge to help leverage this uniqueness in a category often lacking real differentiation.

We knew Sunderland was able to be more confident and demonstrate a real connection to its audience. The first step in our ongoing partnership was to unlock and make relevant the University's ‘life-changing’ promise.

To make this purpose mean something to people, we defined ‘moments’ as the core idea. Not necessarily the fan-fared, photo-opportunity moments. But the intimate, internal ones where something clicks, where you see your future ahead of you, where you find your calling – the moments that add up to life-changing.

+300%
Increase in prospectus requests
+198%
Increase in international applications
x3
Industry recognised award wins

From day one, Jaywing just ‘got’ us, and so collaborating has been hugely fruitful. From long-term strategic thinking to agile, responsive solutions - all the way to hard-working creative execution. It all comes together.

Jane Oswald, Marketing & Recruitment, The University of Sunderland

Awards

Winner: The Drum Roses Awards 2022

Online Film / Video

Shortlisted: Campaign and PRWeek Brand Film Awards 2022

Best Branded Programme

Shortlisted: The Times University Of The Year 2021

Winner: The Heist Award 2019

Best Undergraduate Prospectus

‘An innovative approach for the University of Sunderland that took personalisation to a new level and delivered it with rigour.’

Winner: The Heist Award 2019:

Best Student Recruitment Initiative

‘With clever, meaningful messaging, the University of Sunderland delivered a great campaign utilising personalisation, humour and engaging content’


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The University of Sunderland | Making moments count

The University of Sunderland is a unique institution. Career-focussed, supportive, and distinctly Mackem. As an extension of its marketing team, our role has been to use our sector knowledge to help leverage this uniqueness in a category often lacking real differentiation.

Disciplines

Sector

Feel free to get in touch

We'd love to chat

Jaywing

0333 370 6500 danielle.humphreys@jaywing.com