From Doomscrolling to Derulo: Where Next for Social Media Post-Covid-19?


The lockdown period saw two trends emerge: "doomscrolling" (and please read the full article if you don't know the term) and Tik Tok. However, given the increasing hostility to Chinese business what is the future of Tik Tok; and how will Instagram Reels change things? Mark Hook, our Deputy Head of Digital takes a look.