Television's Groundhog Day Nightmare - What Happens When They Run Out of Programmes?

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As lockdown starts to ease, TV Account Director, Gina Miller asks what happens when the TV stations run out of content. Lockdown restrictions have meant TV producers have had to adapt to new working environments which has affected the amount of content they can actually create. This means that there is a looming crisis in linear TV schedules yet opportunity remains for canny advertisers.